Fall 2004 Oilers Media Roundtable

By Guy Flaming

With the NHL lockout well underway, the shift of focus for Edmonton hockey has turned towards the AHL’s Edmonton Road Runners. Not just for the fans but certainly for the media as well — but how will they change the way they cover pro hockey in town, if at all? How will the Road Runners fare in their new home? Which players should fans keep an eye on this year? What about the NHL Entry Draft and the players the Oilers selected at the event? These questions and more were put to some of the city’s top press members recently for the annual Hockey’s Future Edmonton Media Roundtable.

 

Robin Brownlee is the senior hockey writer at The Edmonton Sun newspaper. Brownlee, one of the most respected sports journalists in the city, has been writing at the Sun for the past three years after previously spending 11 at the other local daily paper during his now 20-year career.

 

Dean Millard can be seen on Global Television in Edmonton as one of the sports anchors. His career began in Red Deer on RDTV then moved to Global Regina and finally here to Edmonton. Known as “Duck” by some, Millard still has fond memories of his days in Manitoba and of the Winnipeg Jets in particular.

 

Gene Principe is the popular television host of Oiler broadcasts on Roger’s Sports Net and is also the game host of Oiler Vision, Edmonton’s pay-per-view production. The native of Edmonton is also active in the community as a minor league soccer referee.

 

Bob Stauffer is the Communications Officer and the Broadcast Director for the University of Alberta where he is the voice of UofA Golden Bears broadcasts for hockey and football. University and local professional sports are Stauffer’s stomping grounds for his ‘Stauffer Stuff’ column in the Edmonton Sports Scene newspaper. Stauffer can also be heard from 5-7 PM weeknights on Total Sports, his radio show on the TEAM 1260.

 

Guy Flaming covers both the Edmonton Oilers and Road Runners for the Edmonton Sports Scene and is also a writer for International Scouting Services (ISS), Hockey Alberta, the Oilers’ ZONE Magazine and of course, Hockey’s Future.

 

Topic #1: Were you surprised by Edmonton’s selection of Devan Dubnyk at No. 14 and was it the ‘right’ choice?

 

RB: No, for two reasons. First, going into the draft, the Oilers lacked anything resembling a blue chip prospect in goal, aside from Jeff Deslauriers, and they targeted goaltending as a priority. Second, anybody who talked to the scouting staff, particularly Lorne and Brad Davis, knew the Oilers had Dubnyk ranked atop available goaltending prospects, even if other scouting services had him behind Al Montoya and Marek Schwarz. The right choice? Let me see what the Ouija Board says. That’s a question that’ll be answered in five years, not now.

 

DM: I was shocked at the selection of Devan Dubnyk, I know he’s a talented goaltender from watching him with Kamloops, but they already had a talented goaltender waiting to take over.  Maybe Dubnyk becomes trade bait, but I would have preferred them go after a pure scorer at 14.  Amazingly they did get that type of player with their next pick in Rob Schremp, but I think they lucked out that he was still around.

 

GP: I was not surprised by Edmonton’s selection of Dubnyk at No. 14. I do think he was the right choice. He’s just too big and has too much potential not to be chosen in such a high position.

 

BS: Yes and no. Yes because Schremp was still on the board at 14, and the Oilers are clearly devoid of skilled offensive players, but, no, because as Robin Brownlee reported the Oil were in love with Dubnyk.

 

GF: I was stunned simply because I completely expected Schremp to be their first choice. Adding another top-notch goaltender definitely gives them options so time will tell which of their two potential starters stays the longest.

 

Topic #2: Do you believe Rob Schremp will make a positive impact and have a long-term relationship with the organization?

 

RB: As far as positive impact, yes. Schremp is the most skilled player the Oilers have drafted since Ales Hemsky. So what if he brags? So what if he’s cocky? Not every kid has to be a cookie-cutter "nice boy."  To me, he’s a breath of fresh air and a guaranteed good quote. All that matters is that Schremp walks the walk when the puck drops. I think he might be something special, but we’ll get a better idea based on his season in London because he’ll probably be their top center on a line with Cory Perry. He tried to do too much and be too impressive at rookie camp, and I don’t think we saw his best stuff. Long term? Let’s see him make the Oilers roster first, shall we?

 

DM: I think Schremp will work out in Edmonton.  His skills speak for themselves, and I think his reputation has in a negative way as well in the past.  But I think he’s in the right situation, a hockey mad city with players surrounding him that won’t let him get out of line.  The Oilers have been down this road before and I don’t think they would have went in this direction again without doing their homework…at least I hope they did.  I think Schremp will work out nicely for years to come.

 

GP: Yes I think Robbie Schremp will make a positive impact with the Oilers and I see no reason why he wouldn’t be here long-term, not withstanding a better system in place for the teams when it comes to the cost for a high draft pick.

 

BS: Good question. If the Oilers can look past his rep, and bring out his offensive upside then they’ll be laughing. The only problem is that they have a Head Coach who is better suited to dealing with hard-nosed checkers then flighty scorers. Draw your own conclusion. 

 

GF: The bottom line for me is that Schremp just lives to play hockey and wants to prove his critics wrong. In my dealings with him I have yet to get a sense of poor character or bad attitude and, as Robin said, I find his personality refreshing. He’s got something to prove and he’s got the drive and ability to do it.

 

Topic #3: Do you think the Oilers have a “sleeper” from this draft?

 

RB: No sleepers. Some might guess Liam Reddox. He didn’t show me much.

 

DM: Not really, but who knows after the first or second round everyone in a young draft can be a sleeper, it’s so tough to predict what an 18-year-old kid will do in 5-10 years.

 

GP: Not sure if there is a sleeper from the draft but I like the fact they went with a hometown kid like Tyler Spurgeon. I know sometimes that playing for the team you grew up watching doesn’t always work out but he seems to be a hard-nosed kid with a great work ethic.

 

BS: Liam Reddox.

 

GF: Stephane Goulet gets my vote. Misused by a bad Quebec Remparts team last year and then dealt to Moncton where he is playing a top 6 forward role. He’ll have doubled his previous year’s numbers by Christmas. A good eighth round pick.

 

Topic #4: Who do you feel is currently Edmonton’s No. 1 prospect?

 

RB: Jeff Deslauriers.

 

DM: I think Jeff Deslauriers is their top prospect that won’t play (with the Oilers) next year. He is so quick and has great lateral movement in the crease.  I think working with Pete Peters last year at camp really helped him out.  I can’t wait for him to test himself at the Big League level.

 

GP: Edmonton’s No. 1 prospect in my mind is Robbie Schremp. I fell for the kid’s cockiness and attitude when he was at rookie camp, and I mean that in a good way. I just think it’s all there for him to be a big NHL success and he’s a kid that looks bigger than you expect when he’s on skates and in equipment.

 

BS: Jeff Deslauriers. In spite of his performance against the Golden Bears, I am convinced this guy is going to be pretty damn good.

 

GF: Jeff Deslauriers.

 

Topic #5: Which prospect is the closest to cracking the Edmonton NHL roster?

 

RB: Jeff Woywitka. He was the best player, by a longshot, at the rookie camp.

 

DM: I think it’s a tie between Jeff Woywitka and Doug Lynch.  I spent a lot of time watching these kids when I was working in Red Deer.  Woywitka is such a good skater, he reminds me of Ray Bourque.  He skates with his butt out and head up, he is tough to beat one-on-one and he has some offensive upside. He does tend to forget where he is sometimes, but that will come in time. Doug Lynch is as tough as nails.  He can scrap, hit, and he can also find the net.  He’s not as good a skater as Woywitka but he gets by.  He spent his first year in the WHL playing forward and didn’t look out of place.  The best feature about Lynch for me is, when he scraps, he can switch hands…. ask a few guys in the WHL about that.

 

GP: That is a tough one. The defense situation looks tougher to crack if you’re not already a Road Runner but I think there is room up front for maybe Marc-Antoine Pouliot. I like his chances if he can stay healthy and if not him then I go back to Schremp. If you’re counting Road Runners then throw in Jeff Drouin-Deslauriers.

 

BS: Is Jani Rita still a prospect? 

 

GF: Jeff Woywitka.

 

Topic #6: If there were an NHL season this year and you were the Oilers GM, would you have any rookies on the team? Who would be replaced?

 

RB: Yes. It would be Woywitka and he’d get the roster spot Scott Ferguson had last season.

 

DM: I would give Lynch or Woywitka a shot and to make room I would replace Cory Cross. He’s been a great player, but there comes a time when you have to make room for the youngsters.  I don’t know if I would play the kids all the time as D-men don’t usually adjust right away to the NHL, but that’s the beauty of having the farm team in town, your call ups are down the hall. I would replace Cross with either Lynch or Woywitka, whoever is playing better at the time, or a rotation of some sort.

 

GP: I’m not sure I would put in any rookies but If I had to it would have to be on defense with Doug Lynch or Jeff Woywitka as both look poised to play in the NHL very soon. The reason I hesitate in bringing them up is because who do you get rid of on the blueline? That is a strength of the Oilers but if they made a trade there would be ample ability to replace the void.

 

BS: To me Cory Cross is close to being on the bubble, with one of Lynch or Woywitka closing ground quickly. 

 

GF: Woywitka would play ahead of Cory Cross. Depending on his health, I might consider parting ways with Marty Reasoner as well and inserting Mike Bishai into the 23-man roster.

 

Topic #7: Would you be willing to deal away some of Edmonton’s prospects if it meant acquiring a true No. 1 center for the Oilers?

 

RB: I’d be willing to deal Jani Rita as part of a package for a top center, but he’d be a throw in with somebody like, say, Eric Brewer or Georges Laraque.

 

DM: Yes I would, and I think that is what it is going to take.  This team needs someone down the middle that can generate offense and scare the opposition.

 

GP: Yes I would deal prospects to get a No. 1 center. That’s the great thing about having a stable of young talent, package them together and you can get a proven NHL talent.

 

BS: Yes. The one problem with Hockey’s Future as a site is that people totally overvalue every prospect! We will see what happens with the lay of the land when everything is said and done with the CBA, but if they can’t sign a decent guy down the middle, I wouldn’t be surprised to see Brewer or Jason Smith, and a prospect forward, plus one of Deslauriers or Dubnyk get moved for a top-end center, and yes, it will take that much.

 

GF: I would and I expect that might be what the Oilers also have in store because Kevin Lowe and Kevin Prendergast have both made references to the Flyers and the Avalanche having done the same on their way to acquiring top line players. When you’ve got six power forwards in the system on the left side alone, you have options. 

 

Topic #8: The tentative plan for the rookie camp next summer is to have a mini-tournament involving EDM, CGY, VAN and another NHL team. Which NHL team would you like to include or would you prefer to keep the UofA involved?

 

RB: Keep the U of A. It raises the level of competition for the NHL rookie teams.

 

DM: I would keep the U of A involved, I think it’s a nice tradition and gives that program some good experience and exposure.

 

GP: I would stay with the U of A; I like having a team that has no NHL connections. They are obviously good players who didn’t quite have what it took, for whatever reason, to make the NHL. It’s side benefit is a motivator that whatever the Oilers think of you, if there isn’t the hard work or development your career could go the university route instead of pro. That isn’t necessarily a terrible thing considering the education a lot of these former WHL players get.

 

BS: I think the Bears have proven over the last four years that they can play with the Oilers rookies, though in fairness it is a very difficult game for a patchwork team to be thrown together, facing a veteran Bears squad that has their systems in play. I guess Colorado might be a good fit. 

 

GF: I would like to see the Golden Bears still involved but the games being played at Rexall Place instead of at Clare Drake. I think the fan interest would be higher as long as the ticket prices were still reasonably priced (not like this year). Having the Flames, Canucks, Oilers and Bears would be ideal.

 

Topic #9: Which young prospect raised his stock the most during the rookie camp/games?

 

RB: Woywitka, Schremp and Zach Stortini.

 

DM: Dean was on holidays in the vacation hotspot of Brandon, Manitoba at the time so he’s going to pass on this question.

 

GP: Martin St. Pierre did well to go from rookie camp to Road Runners camp. I think he will be a good AHL player but can he make the transition to the NHL? I think it’s one the Oilers can afford to wait for to happen.

 

BS: Martin St. Pierre. He has offensive skill, something the Oilers have a shortage of at all levels.

 

GF: I’ll go a different route and say Eddie Caron. There were a great many critics who said he was a bust after two statistically brutal years at UNH but he showed that at a pro level with players his own age, he could still be very effective. He’s a project but he’s put off bust status for now.

 

Topic #10: There were five Oiler prospects involved in summer camps for their National Junior teams. (Schremp for the U.S., Dubnyk and Pouliot for Canada, Olsson for Sweden and Hrabal for the Czechs). After only having one player in the tournament last year how many Oilers will be in the tourney this year?

 

RB: Another crystal ball question. Let’s say two, you pick who.

 

DM: I think you will see Schremp, Pouliot, Olsson make their respective teams.

 

GP: I think you’ll see all the people listed at world juniors.

 

BS: Pouliot won’t make it, but Dubnyk has a chance to be Canada’s No. 1. I will say three of those five will be in the mix.

 

GF: I’d like to say all five but I think if three made it (Olsson, Dubnyk and Schremp) the Oilers would be happy with that. Personally I think Olsson is the only sure bet.

 

Topic #11: How well do you think the Road Runners will do in regards to average fan attendance figures?

 

RB: My guess is they’ll average 8,000 while the NHL is out.

 

DM: I think the longer the NHL stays out the better they will do obviously.  I think they will be at 70-80 percent capacity, but as the lockout drags on and the product improves they will sell out more and more games.

 

GP: For fans I think the Road Runners will be fine. I think the faithful will have to adjust their mindset from the NHL to the AHL but I can’t see them not being able to average around 10,000.

 

BS: I think they will draw around 6000 a game, provided the NHL does not return. 

 

GF: With season tickets over the 6000 mark now I think it is very reasonable to expect an average of 9000 butts in the seats.

 

Topic #12: From your ‘insider’ point of view, how do you expect the media coverage of the Road Runners will compare to the media coverage the Oilers traditionally get?

 

RB: That’s the call of the different media outlets. At The Sun, we’re considering covering them home and away, just as we usually do with the Oilers. If we go that route, they won’t get quite as much play as the Oilers would, but they’ll be the biggest story in town once the CFL season is over.

 

DM: I can only speak for us here at Global but we plan to cover the RR just like we would cover the Oilers.  I think the biggest benefactor will be the Bears and Junior A hockey though.

 

GP: The media coverage will be strong as they have the hockey spotlight. Their work in the community will help them make a connection with the fans that maybe don’t yet recognize a lot of the players. Continued media coverage may not be as much about post game and pre game stories as it will be about telling stories about the specific players and their background and what it took to get to this level and to make it to the next one.

 

BS: Because of the Oilers rather "cozy" relationship with some of the media outlets they will do extremely well in wake of the Oilers absence. On Total Sports we are looking to do three to four features on the ‘Runners, and provide them with "fair" coverage. 

 

GF: Of course I’ll be all over it for Hockey’s Future; the relocation to Edmonton makes my job definitely easier. However, with less games on TV and the sporadic turnout of local media outlets through training camp I would venture to guess that there will be noticeably less coverage than with the Oilers.

 

Topic #13: Will the Road Runners be a fixture in Edmonton after 2004-05 or are they merely a stopgap until the NHL resumes operation? Is there room for both teams in this market?

 

RB: Stopgap is too strong a word. Call the Road Runners a Plan B. They can complement the Oilers once the NHL resumes, if management decides to keep them here. They appeal to a different market segment in terms of ticket price so, yes, there’s room for them in that sense. Don’t look for the Oilers to pull the plug on the AHL after just one season. If they do that, they won’t recoup their "start up" costs. Longer term, it’s difficult to say. Let’s not forget, to assume the Oilers will be definitely be back is a mistake. That’s not automatic. If the economics don’t change in the new CBA, the Oilers are gone. We could become an AHL town permanently.

 

DM: I would like to see them remain past this year, but I’m not sure the market is there for 80 home games at Rexall place, even with the average ticket price being $20.  I think they will try and stay past this year then head out of town.

 

GP: Yes I think the Road Runners will stay here for more than one year as I think there is room for both Road Runners and Oilers. Obviously Edmonton brought their AHL team here and once they get accustomed to all the advantages of having them here they won’t want to move them. I think if the CBA gets settled in a positive manner then the Oilers can be the money maker for the organization and the Road Runners can be a break even prospect or simply a farm team without a lot of pressure to perform financially.

 

BS: I think the Oilers made the best of a messy situation, but I am still convinced that you could see the Saskatoon Blades come to Edmonton and ‘Runners get moved to ’Toon town, because I believe that a WHL team would co-exist better with the Oilers.

 

GF: I still think Plan A is a WHL team and that it was a fortunate, but unexpected, turn of events that brought the Road Runners to Edmonton. If there is the opportunity to “swap” the AHL team to Saskatoon for the WHL squad there, I think that would be preferable to the Oilers. But only after the CBA deal is worked out, only if that deal will be enough to keep the NHL in town and only if the Blades’ ownership is interested in such a deal.

 

Topic #14: Which Road Runner player are you most looking forward to seeing play this year?

 

RB: Jeff Deslauriers.

 

DM: Actually I am looking forward to seeing Jarret Stoll play for the farm team.  He was excellent with the Oilers last season; I can only imagine what he’ll do in the AHL.

 

GP: I think I’m looking forward to seeing Jeff Drouin-Deslauriers perform. The Oilers feel like he’s their goalie of the not too distant future so I’m looking forward to seeing what he’s like in net and what the transition is like from junior to pro.

 

BS: Woywitka, because of the Comrie deal. 

 

GF: Lots of guys come to mind; JDD, Woywitka, Lynch, Bishai, Salmelainen, Cullen… but I think to narrow it down to one I would say Brad Winchester. I think it’s time to see what this kid can do and he’s primed for a breakout year.

 

Topic #15: Will the Road Runners make the playoffs?

 

RB: Yes.

 

DM: Yes, and win a playoff round as well.

 

GP: They made the playoffs as a first year team so I can’t see any reason they won’t this year.

 

BS: Yes. I like Geoff Ward as a Coach, as I am big believer in career coaches.  

 

GF: It might come down to the wire, especially with that monster road trip in March, but I think they should get in.

 

Topic #16: Who will lead the Road Runners in scoring this season?

 

RB: Jarret Stoll.

 

DM: Jarret Stoll.

 

GP: Either Jamie Wright or Jarret Stoll.

 

BS: Mike Bishai.

 

GF: Mike Bishai or Tony Salmelainen.

 

Topic #17: What AHL rule differences from the NHL are you in favor of or dislike the most?

 

RB: I’m in favor of the no-touch icing the most, although not nearly as much as Marty Reasoner, I’d bet. There have been a handful of serious injuries under the NHL’s version of icing. And now, with the goal lines moved back two feet, pursuing players have even less margin for error in lunging at a puck that may or may not be icing. Least favorite is limiting puckhandling by goaltenders; it penalizes a skill and that’s wrong.

 

DM: I hate the new rule about goalies only being able to play the puck in certain areas.  Let me emphasize the word HATE.  I think this is ridiculous, and devalues certain goalies, one of them here in Edmonton being Tyler Moss.  Playing the puck is a skill goalies acquire, much like forwards practice different skills.  You wouldn’t outlaw one-timers but if you did, Brett Hull might not have half the goals he has.  I also think it will lead to injuries for D-men as soft dump-ins to the corner are going to be scary.

 

GP: I like the goalie rule for playing the puck behind the net and also the thicker red line and blue lines.

 

BS: I like the shoot-out after the OT. 

 

GF: I’ve come to like the shootout rule but that’s been a 180-degree turnaround for me over the last few years. On the other hand, I don’t like the idea of restricting where a goalie can handle the puck, instead I would have liked to see the league decide that a roaming goalie was no longer untouchable.

 

Topic #18: Did anyone exceed your expectations during the Road Runner training camp?

 

RB: Brad Winchester, Jeff Woywitka and Mike Bishai exceeded my expectations. Woywitka is an NHL player now. He’s simply better than everybody else on the roster.

 

DM: I liked what I saw from Martin St. Pierre, little guy with a lot of skill.  He’s speedy and I can’t wait to see him use that through the bigger neutral zone.  I also liked Brad Winchester; a big guy that is in better shape then last year and has something to prove.

 

GP: Dan Smith. This guy is big, can be mean and nasty and I think even though the Oilers are stacked on defense there could be room for him in the future.

 

BS: I didn’t see enough of camp to judge.

 

GF: Mike Bishai and Mike Morrison are both leaps and bounds ahead of where they were this time last year.

 

Topic #19: On the flip side of the coin, have you been unimpressed with someone’s camp performance?

 

RB: Of the players who’ve made it to the roster, I wasn’t impressed with Kyle Brodziak. He’s a rookie, so he gets some slack, but he didn’t win a job based on his performance. He was given a spot to start the season here because he’s a prospect.

 

DM: There hasn’t been anyone really that has been that disappointing, I know the skates I have been to, Tony Salmelainen has been a little snake-bitten around the net but I’m sure he will work through that.

 

GP: I guess my expectations were maybe too great for Martin St. Pierre because I thought he would make the team.

 

BS: Same as topic #18.

 

GF: Both Brock Radunske and Kyle Brodziak had pretty tame camps I thought but I’m willing to chalk that up to them being rookies. Tyler Moss looked too comfortable too me, but I didn’t see the Utah game where he was supposedly really sharp.

 

Topic #20: The logo question.  Do you like the change from last year?  How about the change from Roadrunners to Road Runners?

 

RB: Great logo. It’s a Rat Fink knock-off, but it works. The name change? Doesn’t matter.

 

DM: I like the logo, it looks a little mean, and I think that should help.  The old one looked more like Woody Woodpecker than a roadrunner, and it still does, but maybe Woody on steroids.  Two words or one word doesn’t make a difference to me, as long as I spell it right on the air!

 

GP: I like the idea and look of a new logo. New city, new start, new logo…it all goes hand in hand.

 

BS: Jerseys and logos to me are like officials; there are only two types – ones that really are God awful, and then ones that you don’t really think about. Thankfully the RR logo is one I haven’t really thought about. 

 

GF: The Road Runners use the Oilers third jersey as their main uniforms but the new logo they designed this summer contains a lot of red in it which is not present anywhere else. The regular Oiler sweater has red piping on it but not so with the ‘Runners duds. Last year’s logo was outdated but at least the color scheme matched the rest of the uniform.

 

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