2008-09: Max Friberg split the season betweeen the Skovde IK's Division 1, J-20 and J-18 squads. In 24 games for the Division 1 team, Friberg scored 1 goal and added 3 assists for 4 points. In 17 games for the J-20 team, Friberg scored 13 goals and added 7 assists for 20 points. In 10 games for the J-18 squad, Friberg scored 14 goals and added 18 assists for 32 points.
2009-10: Friberg spent most of the season with Skovde IK's Division 1 club. In 36 games, he scored 12 goals and added 18 assists for 30 points. Friberg also played for Sweden's silver medal squad at the 2010 U-18 World Junior Championship, scoring 2 goals and adding 3 assists for 5 points in 6 games.
2010-11: Played for Skovde IK at the Division 1 level, appearing in 34 games for that team. Friberg netted 13 goals and added 27 assists for 40 points. Friberg also played for Sweden at the 2011 U-20 World Junior Championship, scoring 2 goals in 6 games.
2011-12: Friberg played in 48 games for Timra in Sweden's Elitserien as a rookie and was the leading goal scorer at the 2012 U20 World Junior Championship while playing for gold medal-winning Sweden. Skating for a Timra team that finished last in the 12-team Elitserien, he scored 5 goals with 5 assists and was minus-three with 8 penalty minutes. Timra avoided relegation to AllSvenskan, finishing first in the six-team Kval series. Friberg was the fourth-leading scorer for Timra in the Kval series, scoring 3 goals with 4 assists and finishing minus-one in 10 games. Friberg scored a tournament-best 9 goals with 2 assists and was plus-four with 22 penalty minutes in six games at the WJC. Sweden defeated Russia in the gold medal game. Friberg signed a three-year entry-level contract with Anaheim in June 2012.
2012-13: Friberg saw his first pro action in North America, joining Anaheim AHL affiliate Norfolk in April following his second season with Timra in Sweden's Elitserien. He had 1 goal and was -5 in six games with the Admirals. Norfolk was fifth in the East Division; two points out of an AHL playoff spot. Friberg scored 8 goals with 8 assists in 55 games for Timra and was -10 with 12 penalty minutes. Timra finished 11th and was relegated to second division AllSvenskan for 2013-14 after finishing third in the Kval Series. Friberg scored 4 goals with 2 assists and was +3 in 10 Kval Series games.
Friberg has established himself as an early candidate for the biggest steal in the 2011 draft as the 143rd overall pick has shone on the international stage and in the Swedish Elite League. He has explosive offensive potential but does not shy away from the physical game or neglect his responsibilities on defense. He has been playing against grown men in Sweden for a long time now and shows all the capabilities of transitioning to the North American game. His aggressive forecheck and well-rounded game make him a promising talent.
After much anticipation Friberg will finally make his way over to North America to play with Norfolk in the AHL. It is unlikely he will start 2013-14 with the Ducks even with a strong camp purely because management will want to see how he gets his feet under him in North America. Moving forward though Friberg has the making of a versatile top-six or bottom-six winger.