Advertise with Hockey’s Future!

As Internet advertising becomes a necessary part of the marketing strategy for most businesses, it is sometimes difficult for a media buyer to decide where to place advertising that will reach a desired target market. At Hockey's, we try to make that decision a bit easier.

Hockey's, a site devoted to the coverage of hockey prospects worldwide, is generally considered to be the top independent site in its niche on the Internet. The site was started in 1995, with readership growing steadily over the past nearly two decades. HF features a staff of dedicated writers, several of whom have media credentials at various levels of the game. In addition, HF has a partnership with International Scouting Services, with ISS being the top independent hockey scouting service in Canada.

Along with the fine coverage we provide our readership at Hockey's, we also provide those readers with a place to passionately discuss their favorite sport, or virtually any subject under the sun. HF is one of the top hockey communities on the Internet, drawing thousands of hockey fans per day from around the globe.

So, why should you advertise at Hockey's and HF Depending on the product or service you sell, you could be tapping into a growing online community that includes the following characteristics:

  • 90% are male
  • 72% are under the age of 34, with 26% being between the ages of 18 and 24,
    and 25% between the ages of 25 and 30
  • 65% are Married
  • 56% live in households of 3 or more People
  • 90% of our readership live in North America
  • 50% of our readers have told more than 3 people about Hockey's Future
  • 76% of those readers visit HF or the message boards every day, with 39%
    visiting more than once per day
  • 92% of our readers spend more than 5 minutes per visit to the site, with 62%
    spending more than 11 minutes at the site

Some further demographic information from provides even more information about hockey fans in general:

  • 78% of's visitors are male
  • 79% are in the 18-44 age bracket
  • 51% are in the 18-34 Years old
  • 81% earn more than $35,000 per year, with 60% earn more than $50,000 per year
  • 81% have attended college
  • 91% have shopped online in the past six months

So, as indicated by the statistics above, many hockey fans, including those that visit Hockey's Future and the HF Boards, fall into the desired 18-35 demographic. Many of those fans are well educated with plenty of disposable income to spend, and they are willing to spend some of that income online.

And at Hockey's Future and the HF Boards, the type of traffic described above is growing each and every year. Currently, Hockey's Future averages 540,000-600,000 unique hits per month, which translates to nearly 7 million unique hits per year. The HF Boards average 2.1 million impressions per week, which places that site's yearly total impressions at over 100 million!

Advertising at Hockey's Future and the HF Boards, then, is an excellent way to get your product or service in front potential customers that are Internet savvy and ready to spend some money.

For more information on advertising opportunities at the two sites, please contact CraveOnline. We have ad rates that will cater to most advertising budgets, and packages that include both Hockey's and the HF

Thank you for considering our site for your advertising needs- we look forward to hearing from you!